DETROIT, Michigan (November 2019) —The Great Lakes Coffee Roasting Company is bringing its reputation for premium quality, locally roasted coffee to the ready-to-drink (RTD) beverage market with the announcement of their new line of cold-brewed coffee in 12oz ready- to-drink cans. These innovative new beverages will be available in both ‘Cold Brew’ and ‘Nitro Brew’ versions.
Their ‘Cold Brew’ (still) version is simply coffee and water, cold-steeped and naturally sweet. Nothing more is added – just deliciously bold and smooth premium quality coffee with a potent burst of naturally-sourced caffeine.
Their ‘Nitro Brew’ (nitro) version features the same cold-steeped coffee as the ‘Cold Brew’ (still) version but packaged in an innovative ‘widget’ can that infuses the coffee with pressurized nitrogen upon opening.
According to Brad Goulding, Director of Brand Development, “This device is a game-changer in bringing the authentic draft ‘Nitro’ Cold Brew experience to our RTD Cold Brew line-up. The result is an impressive ‘nitro cascade’ and a distinctively smooth mouthfeel, with a creamy head when poured.”
Both Cold Brew versions are available in convenient 12oz cans and priced competitively with other ready-to-drink (RTD) specialty coffee products currently in the marketplace. Both Cold Brew variations will be available at Great Lakes Coffee Roasting Company cafes and across Michigan through their wholesale partner and distribution network.
The Great Lakes Coffee Roasting Company places great emphasis on producer relationships and production and sourcing transparency. For this reason, these beverages are roasted, brewed, and canned at their Roastery in Bloomfield Hills, Michigan, and each can is date coded and lot numbered, ensuring traceability from the retailer back to the Roastery, and onwards to the farm where the coffee was grown.
The introduction of their new line-up of cold brew coffee packaged in 12oz cans expands upon the existing wholesale kegged Cold Brew offerings previously launched by The Great Lakes Coffee Roasting Company. With these cans, The Great Lakes Coffee Roasting Company becomes one of the few specialty-coffee companies nationally to pioneer the use of advanced canning processes and widget technology to bring cafe-quality Cold Brew to the retail and RTD beverage market.
In a statement issued by Greg Miracle, President and Founder of The Great Lakes Coffee Roasting Company, he summarized the potential scale of this announcement as follows. “If you stop to consider that coffee is the #2 most consumed beverage in the world, and yet has never been available to the public in a ready-to-drink package, it is not difficult to envision how canned Cold Brew is uniquely positioned to revolutionize the specialty coffee industry.”
About The Great Lakes Coffee Roasting Company
One of the original specialty coffee companies in Detroit, The Great Lakes Coffee Roasting Company has been roasting, brewing, and serving the highest quality coffee throughout Michigan for over 25 years. They pride themselves on their commitment to ethical sourcing, lasting relationships, and elevating the city of Detroit. Farmer Direct | Locally Roasted | Hand Crafted. Stay Rooted.
Brad Goulding | Director of Brand Development firstname.lastname@example.org